Forgotten toys. Forgettable films?

I’m not convinced about this:

Having already had enormous global success with their Transformers franchise (G.I. Joe, not so much, but that’s stopping a new movie from getting made) Hasbro/Paramount are bringing another – although somewhat lesser known – toy franchise to the big screen with Micronauts.

I remember having Micronaut toys back when I was young… which almost certainly puts me in a very small minority, especially given that the toy line was quite short-lived.

The Den of Geek article notes that these are characters that aren’t deeply embedded in the pop culture landscape, which opens up the creative potential, but I suspect that this advantage — if any — will be minimal. Micronauts may have a minor nostalgia appeal to a minority of middle-aged adults, but for most it’s a long-forgotten brand and I find myself struggling to see why anyone would bother with it.