Stupid never learns

From the terms of use of the London 2012 Olympic website (handily archived for posterity by Index on Censorship):

Links to the Site. You may create your own link to the Site, provided that your link is in a text-only format. You may not use any link to the Site as a method of creating an unauthorised association between an organisation, business, goods or services and London 2012, and agree that no such link shall portray us or any other official London 2012 organisations (or our or their activities, products or services) in a false, misleading, derogatory or otherwise objectionable manner. The use of our logo or any other Olympic or London 2012 Mark(s) as a link to the Site is not permitted. View our guidelines on Use of the Games’ Marks.

In other words, they didn’t want anyone linking to them unless they were going to say something nice.

This time around, ESPN (via Gizmodo) reports that it’s the turn of the United States Olympic Committee to fire up the stupid with a letter to companies that sponsor athlete but don’t have a commercial relationship with the USOC or International Olympic Committee.

“Commercial entities may not post about the Trials or Games on their corporate social media accounts,” reads the letter written by USOC chief marketing officer Lisa Baird. “This restriction includes the use of USOC’s trademarks in hashtags such as #Rio2016 or #TeamUSA.”

The USOC owns the trademarks to “Olympic,” “Olympian” and “Go For The Gold,” among many other words and phrases.

No-one has claimed a trademark for the hashtag #Facepalm2016 or the phrase “Grab for Cash”.

The letter further stipulates that a company whose primary mission is not media-related cannot reference any Olympic results, cannot share or repost anything from the official Olympic account and cannot use any pictures taken at the Olympics.

At this rate, the 2020 Olympics are going to be remarkably quiet when someone tries to prevent any coverage of the event by anyone.

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