Putting newsletters in the newsfeed

This is handy:

Introducing email newsletters in your RSS reader.

You can now forward your email newsletters over to NewsBlur and then read your email newsletters right in your browser/phone/TV/tablet.

For me, newsletters fall into two categories. The first is marketing bumpf none of which has any value. These are the mails that I try to avoid signing up to in the first place (always uncheck that “Please send me offers” checkbox). Sometimes I forget, though, which has me either looking for the unsubscribe button or – if all else fails – automatically filtering them out of my inbox and into the trash.

The second set is where Newsblur will (hopefully) come in handy. These are the newsletters associated with accounts I have or campaigns in which I am interested. These are the mails that are not urgent enough for me to want them cluttering up my inbox, but which I do want to read at some point.

I have a Newsblur account and have set up an initial filter. It will be interesting to see the effect of moving a little more clutter out of my inbox and into my RSS reader.