Selling soap powder, or: Ed Miliband and the problem with politics

Andrew Rawnsley has this to say about Ed Miliband’s ongoing electoral difficulties:

Like his old boss, Mr Miliband believes that politics is “a battle of ideas”, and so long as he arms himself with enough of them he ought to win against a Tory party he regards as ideologically beached. His interest in ideas is admirable, just as it was in Mr Brown. But it is a huge weakness – in the case of Mr Brown it was a fatal one – not to deal with the fact that modern politics is also a battle of presentation and perceptions.

Close, but modern politics is not also a battle of presentation and perceptions, it has become primarily a battle of presentation and perceptions.

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