21-year-old entrepreneur Callum Negus Fancey is to launch a new brand advocacy platform — Yourvine — that invites young people to complete a series of challenges in order to receive rewards from their favourite brands.
We have this incredible communication platform available to us, one that enables people to connect across continents, across timezones, across the globe, an the only thing that Callum Negus Fancey can think to do with it is to ask: “What should I buy next?”
For example, Yourvine is working with Bestival for the launch pilot. The first level challenge is to share a favourite song on Twitter using a dedicated hashtag.
Because the one thing that Twitter really needs right now is even more spam.
This “brand advocacy platform” deserves to sink into a pit of its own vile consumerism. I fear that it won’t.